{"id":236,"date":"2020-11-04T14:43:30","date_gmt":"2020-11-04T14:43:30","guid":{"rendered":"https:\/\/www.verigom.com\/blog\/?p=236"},"modified":"2025-06-16T19:57:59","modified_gmt":"2025-06-16T19:57:59","slug":"kara-cuma-siber-pazartesi-kampanyasi-nasil-planlanir","status":"publish","type":"post","link":"https:\/\/www.verigom.com\/blog\/kara-cuma-siber-pazartesi-kampanyasi-nasil-planlanir\/","title":{"rendered":"Yarat\u0131c\u0131 ve Karl\u0131 Bir Kara Cuma &#8211; Siber Pazartesi Kampanyas\u0131 Nas\u0131l Planlan\u0131r"},"content":{"rendered":"\r\n<p>D\u00fcnya genelinde <strong>e-ticaret<\/strong> ortam\u0131nda <strong>m\u00fc\u015fteri edinme<\/strong> maliyetleri ve \u00e7evrimi\u00e7i ilgi i\u00e7in artan rekabet aras\u0131nda; teklifiniz, pazarlama kampanyalar\u0131n\u0131z\u0131n bu <strong>Kara Cuma<\/strong> &#8211; <strong>Siber Pazartesi<\/strong> ne kadar etkili olaca\u011f\u0131n\u0131 her zamankinden daha fazla belirleyecektir.<\/p>\r\n\r\n\r\n\r\n<p>\u0130yi haber \u015fu ki, ba\u015far\u0131l\u0131 bir BFCM&#8217;ye (Black Friday Cyber Monday ) sahip olmak i\u00e7in aylar \u00f6nceden planlamaya ba\u015flaman\u0131za veya fiyatlar\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmenize gerek yok.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Bu rehber ve birka\u00e7 g\u00fcnl\u00fck planlama ile bu <strong>y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fi<\/strong> sezonunda karl\u0131 ve yarat\u0131c\u0131 bir <strong>promosyon<\/strong> olu\u015fturabilir ve uygulayabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Neden ortalama sipari\u015f de\u011ferine odaklanmal\u0131s\u0131n\u0131z?<\/li>\r\n<li>BFCM hedeflerinize ula\u015fmak i\u00e7in geriye do\u011fru \u00e7al\u0131\u015fmak<\/li>\r\n<li>Black Friday ve Cyber \u200b\u200bMonday i\u00e7in 8 yarat\u0131c\u0131 tan\u0131t\u0131m fikri<\/li>\r\n<li>Bu Kara Cuma ve Siber Pazartesi kar i\u00e7in plan yap\u0131n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Neden ortalama sipari\u015f de\u011ferine odaklanmal\u0131s\u0131n\u0131z?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Y\u00fcksek bir\u00a0ortalama sipari\u015f de\u011feri\u00a0, <strong>reklam maliyetlerinizi<\/strong> dengeleyebilir ve her sat\u0131\u015fta daha b\u00fcy\u00fck bir <strong>k\u00e2r marj\u0131<\/strong> olu\u015fturabilir, bu da BFCM i\u00e7in site genelinde b\u00fcy\u00fck bir <strong>indirim<\/strong> sunmaya cazip bir alternatif haline getirir.<\/p>\r\n\r\n\r\n\r\n<p>\u0130\u015fte bu iki promosyon t\u00fcr\u00fc aras\u0131nda \u00f6rnek bir kar\u015f\u0131la\u015ft\u0131rma:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>1. Site genelinde% 25 indirim<\/strong><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ortalama sipari\u015f de\u011feri: 70 T\u00fcrk Liras\u0131<\/li>\r\n<li>\u00dcr\u00fcn maliyeti: 13,33 T\u00fcrk Liras\u0131<\/li>\r\n<li>\u0130ndirimli fiyat: 52.50 T\u00fcrk Liras\u0131<\/li>\r\n<li>Reklam maliyeti: 20 T\u00fcrk Liras\u0131<\/li>\r\n<li><strong>K\u00e2r\u0131n\u0131z: 19,17 T\u00fcrk Liras\u0131<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>2. 200 T\u00fcrk Liras\u0131 harcay\u0131n,% 35 indirim kazan\u0131n<\/strong><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ortalama sipari\u015f de\u011feri: 210 T\u00fcrk Liras\u0131<\/li>\r\n<li>\u00dcr\u00fcn maliyeti: 40 T\u00fcrk Liras\u0131<\/li>\r\n<li>\u0130ndirimli fiyat: 136.50 T\u00fcrk Liras\u0131<\/li>\r\n<li>Reklam maliyeti: 20 T\u00fcrk Liras\u0131<\/li>\r\n<li><strong>K\u00e2r\u0131n\u0131z: 76.50 T\u00fcrk Liras\u0131<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>M\u00fc\u015fterilere miktar veya <strong>al\u0131\u015fveri\u015f sepeti<\/strong> de\u011ferine g\u00f6re daha b\u00fcy\u00fck bir indirim vererek\u00a0, her sipari\u015fte\u00a0kar marj\u0131n\u0131z\u0131\u00a0\u00f6nemli \u00f6l\u00e7\u00fcde\u00a0art\u0131rabilirsiniz\u00a0.\u00a0Sonu\u00e7 olarak, bir\u00e7ok marka &#8220;daha \u00e7ok sat\u0131n al, daha \u00e7ok tasarruf et&#8221; promosyon modeline y\u00f6neldi.<\/p>\r\n\r\n\r\n\r\n<p>Ancak ba\u015far\u0131l\u0131 bir sat\u0131\u015f, yaln\u0131zca m\u00fc\u015fterileri ikna edici bir teklifle cezbetmekle ilgili de\u011fildir &#8211; i\u015finiz i\u00e7in karl\u0131 kalmas\u0131n\u0131 sa\u011flaman\u0131z gerekir.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>BFCM hedeflerinize ula\u015fmak i\u00e7in geriye do\u011fru \u00e7al\u0131\u015fmak<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0130\u015fletmelerin BFCM ( <strong>Blackfriday<\/strong> ) promosyonlar\u0131n\u0131 birka\u00e7 ay \u00f6nceden planlamaya ba\u015flamas\u0131 al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir.\u00a0Tatille ilgili t\u00fcm aldatmacalarla, ba\u015far\u0131l\u0131 olman\u0131n tek yolu rekabeti planlamak gibi g\u00f6r\u00fcnebilir.<\/p>\r\n\r\n\r\n\r\n<p>Ger\u00e7ekte, do\u011fru sorular\u0131 sordu\u011funuz s\u00fcrece <strong>sat\u0131\u015f\u0131n\u0131z\u0131 planlamak<\/strong> birka\u00e7 g\u00fcnden fazla s\u00fcrmemelidir.\u00a0Ger\u00e7ek\u00e7i bir plan\u0131 ak\u0131ll\u0131, ula\u015f\u0131labilir hedeflerle e\u015fle\u015ftirmek, \u00f6nce ba\u015far\u0131n\u0131z\u0131 tan\u0131mlaman\u0131za ve teklifinizi olu\u015fturmak i\u00e7in geriye do\u011fru \u00e7al\u0131\u015fman\u0131za olanak tan\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>Bu alt\u0131 temel soruyu yan\u0131tlamakla ba\u015flar:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. Genel gelir hedefim nedir?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p><strong>En y\u00fcksek gelir hedefinizi<\/strong> belirlerken,\u00a0bir tahmin olu\u015fturmak\u00a0i\u00e7in <strong>e-ticaret sitesi<\/strong> veya ma\u011fazan\u0131zdaki ge\u00e7mi\u015f sat\u0131\u015f verilerini kulland\u0131\u011f\u0131n\u0131zdan emin olun\u00a0.\u00a0Ger\u00e7ek\u00e7i olmayan hedefler belirlemek, <strong>reklamlar<\/strong> veya envanter i\u00e7in dikkatsizce a\u015f\u0131r\u0131 harcamalara yol a\u00e7abilir.<\/p>\r\n\r\n\r\n\r\n<p>Bu sizin ilk BFCM&#8217;nizse, nelerin m\u00fcmk\u00fcn oldu\u011funu belirlemek i\u00e7in \u00f6nceki aylara ait ma\u011faza performans\u0131 verilerini kullanabilirsiniz.\u00a0BFCM&#8217;nizin nas\u0131l g\u00f6r\u00fcnebilece\u011finin g\u00f6stergeleri olarak <strong>web sitenizin d\u00f6n\u00fc\u015f\u00fcm oran\u0131na<\/strong>, trafi\u011fine ve <strong>e-posta performans\u0131na<\/strong> bak\u0131n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. Hedefime ula\u015fmak i\u00e7in her g\u00fcn ne kadar gelire ihtiyac\u0131m var?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Sat\u0131\u015f\u0131n\u0131z Kara Cuma&#8217;dan Siber Pazartesi g\u00fcn\u00fcne kadar s\u00fcr\u00fcyorsa, gelir hedefinizi d\u00f6rt g\u00fcne b\u00f6lebilirsiniz.\u00a0Bir g\u00fcnl\u00fck teklif, toplam sat\u0131\u015flar\u0131n\u0131z\u0131n \u00e7o\u011fuyla sonu\u00e7lanan en iyi indiriminizi i\u00e7erebilir.\u00a0Veya sat\u0131\u015f\u0131n her g\u00fcn\u00fcnde yeni bir f\u0131rsatla yeni m\u00fc\u015fterileri ikna etmeyi planlayabilirsiniz.\u00a0Her iki durumda da, toplam <strong>gelir hedefinize<\/strong> ula\u015fmak i\u00e7in gelir hedeflerinizi g\u00fcne g\u00f6re ay\u0131rmak, tan\u0131t\u0131m\u0131n\u0131z\u0131 planlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>3. Hedefime ula\u015fmak i\u00e7in ne kadar trafi\u011fe ihtiyac\u0131m olacak?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Hedefinize ula\u015fmak i\u00e7in, <strong>web sitenize<\/strong> do\u011fru miktarda d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00fcst k\u0131sm\u0131ndaki trafi\u011fi \u00e7ekmeniz gerekir.\u00a0Bu say\u0131, gelir hedefinize, ortalama sipari\u015f de\u011ferinize ve web sitenizin <strong>d\u00f6n\u00fc\u015f\u00fcm oran\u0131na<\/strong> g\u00f6re belirlenir.\u00a0Sat\u0131\u015f\u0131n\u0131zdan \u00f6nce bu \u00f6l\u00e7\u00fcmlerin her biri i\u00e7in hedefler belirleyin ve hedeflerinize ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in bunlar\u0131 her g\u00fcn izleyin.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>4. Bu trafik nereden gelecek?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Muhtemelen en \u00f6nemli planlama par\u00e7as\u0131 trafik kar\u0131\u015f\u0131m\u0131n\u0131z olmal\u0131d\u0131r.\u00a0<strong>E-posta<\/strong>, ba\u015flamak i\u00e7in en tahmin edilebilir <strong>trafik kayna\u011f\u0131n\u0131<\/strong> sunar.<\/p>\r\n\r\n\r\n\r\n<p>E-posta listenizin boyutuna, ortalama a\u00e7\u0131lma oran\u0131na ve e-posta yoluyla elde edilen gelire bakarak, trafi\u011finizin ne kadar\u0131n\u0131n e-posta yoluyla gelece\u011fini tahmin edebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p>Daha fazla planlama gerektirecek olan \u015fey\u00a0,\u00a0<strong>Facebook reklamlar\u0131<\/strong>\u00a0,\u00a0etkileyiciler\u00a0veya\u00a0ba\u011fl\u0131 \u015firketler\u00a0gibi \u00fccretli promosyonlardan gelen\u00a0trafiktir\u00a0.\u00a0Bu promosyonlar\u0131n ba\u015far\u0131s\u0131n\u0131 izlemenize yard\u0131mc\u0131\u00a0olmas\u0131 i\u00e7in, her bir kanal\u0131n veya orta\u011f\u0131n etkisini \u00f6l\u00e7mek i\u00e7in\u00a0belirli <strong>indirim kodlar\u0131<\/strong>\u00a0olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn\u00a0.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>5. Reklam b\u00fct\u00e7em nedir?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p><strong>Reklam b\u00fct\u00e7esini<\/strong> de gelir hedeflerinize g\u00f6re belirlemelisiniz.<\/p>\r\n\r\n\r\n\r\n<p>\u00d6rne\u011fin, bir\u00e7ok ma\u011faza sahibi,\u00a0sat\u0131\u015flar\u0131ndan \u00f6nce\u00a0yeni m\u00fc\u015fterileri\u00a0hedefleyen\u00a0veya\u00a0\u00f6nceki <strong>web sitesi ziyaret\u00e7ilerini<\/strong>\u00a0yeniden hedefleyen\u00a0reklamlar yay\u0131nlayacakt\u0131r\u00a0.\u00a0Hedeflerinize ula\u015fmak i\u00e7in bu trafik kaynaklar\u0131na ne kadar harcaman\u0131z gerekti\u011fini belirlemek i\u00e7in, bin <strong>g\u00f6sterim ba\u015f\u0131 maliyet<\/strong> (BGBM) ve reklam harcamalar\u0131ndan elde edilen gelir (<strong>ROAS<\/strong>) gibi ge\u00e7mi\u015f performans\u0131n\u0131za bakman\u0131z gerekir.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>6. Her sipari\u015fte hedef k\u00e2rl\u0131l\u0131\u011f\u0131m nedir?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Hen\u00fcz yapmad\u0131ysan\u0131z,\u00a0kar marjlar\u0131n\u0131z\u0131 analiz etmeyi kolayla\u015ft\u0131rmak i\u00e7in \u00fcr\u00fcnlerinize\u00a0bir \u00fcr\u00fcn maliyeti ekleyin\u00a0.\u00a0Bu rakamlar\u0131 bilmek ve bunlar\u0131 hedef k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 belirlemek i\u00e7in kullanmak, ger\u00e7ek anla\u015fman\u0131z\u0131n neye benzeyebilece\u011fine odaklanman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<p><strong>\u00dcr\u00fcn maliyetlerinizi<\/strong> ve tahmini <strong>reklam maliyetlerinizi<\/strong> g\u00f6z \u00f6n\u00fcnde bulundurduktan sonra, indirim sunmak i\u00e7in ne kadar alan\u0131n\u0131z kald\u0131\u011f\u0131n\u0131 belirleyebileceksiniz.<\/p>\r\n\r\n\r\n\r\n<p>K\u00e2rl\u0131l\u0131\u011f\u0131 korumak i\u00e7in\u00a0\u00fcr\u00fcnleri bir araya\u00a0getirmeniz gerekti\u011fini\u00a0veya belirli \u00fcr\u00fcnlerde daha fazla <strong>indirim<\/strong> yap\u0131labilece\u011fini \u00f6\u011frenebilirsiniz.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya genelinde e-ticaret ortam\u0131nda m\u00fc\u015fteri edinme maliyetleri ve \u00e7evrimi\u00e7i ilgi i\u00e7in artan rekabet aras\u0131nda; teklifiniz, pazarlama kampanyalar\u0131n\u0131z\u0131n bu Kara Cuma &#8211; Siber Pazartesi ne kadar etkili olaca\u011f\u0131n\u0131 her zamankinden daha fazla belirleyecektir. \u0130yi haber \u015fu ki, ba\u015far\u0131l\u0131 bir BFCM&#8217;ye (Black Friday Cyber Monday ) sahip olmak i\u00e7in aylar \u00f6nceden planlamaya ba\u015flaman\u0131za veya fiyatlar\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmenize gerek [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,250,10],"tags":[251,253,252],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-dijital-pazarlama","category-e-ticaret","category-nasil-yapilir","tag-blackfriday","tag-e-ticaret-kampanya-planlama","tag-kara-cuma-kampanya-stratejisi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yarat\u0131c\u0131 ve Karl\u0131 Bir Kara Cuma - Siber Pazartesi Kampanyas\u0131 Nas\u0131l Planlan\u0131r - Verigom Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verigom.com\/blog\/kara-cuma-siber-pazartesi-kampanyasi-nasil-planlanir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yarat\u0131c\u0131 ve Karl\u0131 Bir Kara Cuma - Siber Pazartesi Kampanyas\u0131 Nas\u0131l Planlan\u0131r - Verigom Blog\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnya genelinde e-ticaret ortam\u0131nda m\u00fc\u015fteri edinme maliyetleri ve \u00e7evrimi\u00e7i ilgi i\u00e7in artan rekabet aras\u0131nda; 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